Olen Blash Ministries needed a set of collateral to support his new church. With a name like “Living Waters” and slogan, “A Refreshing Place for You to Worship” the logo called for a lively and reinvigorating design. Beginning with several drafts we settled on a more literal direction with a personified splash of water that implies the living aspect of the name.
Once the LogoPack had been designed a few key collateral items were chosen for development, ones that would receive the most traffic and have the most visible placement in his organization:
- Letterhead for correspondence inside and outside the church
- Tithe envelopes which would be visible to the congregation during service
- CD’s for distribution of recorded messages
- and of course Business Cards for firsthand, in-person branding.